A great example of social media and smartphones bringing together an innovative campaign and, although would have been nice to have seen some Augmented Reality in use here, I’m  intrigued to see the take up and results of this one.

This one via the always first on the scene Steve Clayton.

Full story here.

Worth watching the demo as the OS is very interesting, not sure it would ‘work’ for everyone though as it seems to require some centralised thinking. Beginning to regret that long iPhone contract? We’ll see.

Hopefully in a few weeks time when I’m back from honeymoon I will be able to put more of my time into this.

In the meantime Marketing for a product that the huge majority of the world not only connects to, but embraces, really helps me to tap into and fall back in love with the creative side of my work.

Rio, Brazil, Football. If you can’t market that you should really go home.

Thanks Soccerex.

Click here.

Most of the time, we think of our job as a set of tasks that take place in a —> [box] [ box ] <–.

A doctor can consider her work in the box of the examining room. But if she figures out how to get people to quit smoking before they come in, her results are better. If she figures out how to get people to take their meds after they leave, same thing.

A designer who receives a better project brief will deliver better work. A manufacturer who figures out how to teach users to use the object properly will get better word of mouth…

Marketers, of course, can have the biggest box of all. So the stuff we think of as ‘marketing’ can be altered long before the person ever sees an ad, and have an impact long after they’ve got the product.

The challenge lies in spending a lot of time and money on the upstream and downstream parts of the work, instead of always assuming that your [box] is just what happens inside your cubicle, or as a direct result of your actions.

Although I can’t help but feel the usual shine given off by an apple product launch has been tarnished by the prototype leak a few months back, the rather dodgy demos at the release, and the pain in the arse operators doing everything they can to tie us in to longer and longer contracts. I fear many will be unable to get their hands on a new model for quite a while in the UK, most users being on 24 month contracts (not me though, mines ready for an upgrade!)

Can their marketing be so powerful as to get people to own two £200/£300+ phones at once? We’ll see.

Oh yeah O2 – if you could let the thousands of customers in the Surrey, South West London area know when you’re going to fix this 3G issue finally that would be great. I’m a bit sick of not being able to receive 90% of calls still after 12 months of complaining.

UPDATE: The official video from Apple is here. They keep going on about that 5 mega pixel camera…has anyone told them that’s not that great?