Mini!
Having just got a Mini One (the car!) I was excited to see the mini marketing team keep up the fun, exciting feel of Mini’s http://minigetawaystockholm.com/#
A great example of social media and smartphones bringing together an innovative campaign and, although would have been nice to have seen some Augmented Reality in use here, I’m intrigued to see the take up and results of this one.
This one via the always first on the scene Steve Clayton.
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